The city of Puerto Princesa is the capital and primary gateway to the province of Palawan. It is located on the eastern coast of Palawan Island and bounded on the north by the towns of Roxas and San Vicente, on the east by Sulu Sea, on the south by the town of Aborlan, and on the west by South China Sea. It has a seaport and a secondary airport. Main roads include Jose Rizal Avenue, Malvar Street, San Pedro Highway, and the National Road.

Puerto Princesa City Hall

As per record from the National Statistical Coordinating Board, its land area of 2,381 square kilometers is the second largest city in the Philippines. Only Davao City is larger. Lately, however, it claims to be the largest actually. Its area is nevertheless larger than at least 23 Philippine provinces including Pampanga, Laguna, and Cavite. Except for the city center which is located in a small peninsula in the eastern part of the city, the rest of the city is considered rural and which are either forested or devoted to agriculture.

Primary industries are trading, tourism, farming and fishing. Rice and coconut are the primary agricultural products.

Puerto Princesa is well-known as the site of the world-famous 8-kilometer long undergound river which is located in the northwestern part of the city. Its forests are teeming with rare flora and fauna. Its bodies of water such as Puerto Princesa Bay, Honda Bay, Ulugan Bay and Turtle Bay are very rich in marine life. Its eastern and western coastal areas have many beaches and diving sites which are too numerous to mention. Over all, the city is by itself a tourism haven. Aside from being beautiful, it is also peaceful. In fact, it has received several awards for its clean and green as well as orderly atmosphere.

For all its beauty and natural attractions, Puerto Princesa has enormous potential as a world-class destination of choice. It needs investment in hotels, resorts, restaurants, convention center, golf courses, and amusement parks. A world-class zoological park, botanical garden, and an ocean park can be viable projects to put up.

To complement its tourism industry, entrepreneurs can make the city a center of non-polluting establishments such as:

1. Cut flower and ornamental plants growing especially orchids
2. exotic fruit and vegetable plantations
3. production of furniture and fixtures
4. textile and clothing
5. jewelry and other fashion accessories
6. technology-related industries such as business process outsourcing, software development, graphic design, and animation
7. organic fertilizer

1. Subterranean River National Park
2. Piamulugan Falls
3. Kayulo waterfalls
4. Salakot waterfalls
5. Balsahan River and Picnic Ground
6. Honday Bay islands have good beaches and diving sites
7. Pontog Island Beach
8. Sabang Beach
9. Nagtabon, Simpocan, Bagongbayan, and Napsan beaches
10. Inagawan, Turtle, and Emerald Beaches
11. San Rafael and Tabanag Beaches
12. Iwahig Prison and Penal Farm
13. Crocodile Farm and Nature Park
14. Butterfly Garden
15. Vietnamese Village
16. Sta. Lucia Hot Spring
17. Kim's Hot Spring
18. Cleopatra's Needle
19. Palawan Museum
20. Immaculate Concepcion Cathedral

Nagtabon Beach in Puerto Princesa City

City hall photo credit to homepage2.nifty.com
Nagtabon Beach Photo credit to outoftownblog.com