Passi is the second city of Iloilo Province. The other is the capital city of Iloilo. It is located in the northern part of the province in the heart of Panay Island of Western Visayas. Its neighboring towns are San Rafael on the east, Duenas and San Enrique on the south, Calinog and Bingawan on the west, and Dumarao of Capiz Province on the north. Situated in the heart of Panay Island with a land area of 251.4 square kilometer, the city is laid back and conservative yet striving to modernize. It has just recently inaugurated a new city health center.

Most of the people speak the dialect kinaray-a but some migrants speak Cebuanos and Tagalogs. English is widely used. Majority of the population belong the Roman Catholic Religion while the minority belong other sects such as Iglesia Ni Cristo, Evangelicals, and Jehovah Witnesses.

More than half of the city's land is devoted to farming. Major agricultural products are sugar, rice, pineapple, and coconut.

Situated amidst a vast agricultural land in an area almost halfway between Roxas City in the north and Iloilo City in the south, the city is well-positioned to become a reliable supplier of products needed by traders, dealers, and manufacturers in the two cities. Moreover, being traversed by the Strong Republic Nautical Highway, the city can offer a more interesting stop over experience to travellers. With these advantages in mind, the following industries can be developed in Passi City:

• commercial poultry and hog raising
• cattle fattening and dairy production
• high value commercial crops such as malungay, mushroom, papaya, rootcrops, and vegetables
• cutflower and ornamental plants
• commercial seed production
• food processing especially meat and vegetable processing and canning
• feed and fertilizer production
• furniture and fixture
• manufacture of farm implements
• beverage manufacture like softdrinks, energy drinks, and mineral water
• textile and clothing using indegenous raw materials such as pina and abaca

1. Passi Catholic Church
2. Passi City Hall

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