Located at the western side of Quezon Province, the coastal city of Lucena is bounded on the north by Tayabas, on the the east by Pagbilao, on the south by Tayabas Bay, and on the west by Sariaya town. The city is accessible by land through the Maharlika Highway and the Philippine National Railway, by sea through its domestic port, and by air through chartered flights to its domestic airport. The port services inter-island shipping especially those going to and coming from Marinduque and Romblon provinces. Lucena is 136.6 kilometers from Manila.

The city has a total land area of 80 square kilometers. Although classified as a highly urbanized city, there are still many areas which are considered rural and are devoted to farming. Many rivers traverse the city from north to south. Most notable among them are Iyam and Dumacaa rivers.

Most of the people of Lucena are Tagalogs with some migrants from the Bicol Region, Visayas, and Mindanao. Majority of the population are Roman Catholics.

Most economic activities are concentrated in the triangular city center formed by the National Road (Maharlika Highway) and Diversion Road. Bisecting the triangle is busy Quezon Avenue which leads to Tayabas in the north and to the port of Lucena in the south. Along this three major roads are found business establishments, schools, hospitals, and government offices. Prominent businesses located in the city are SM mall and Lucena Manufacturing Company. The latter is a producer of coconut oil. Dalahican Fish Port is an important anchor for the sustainance of the fishing industry not only for the city but for the entire province of Quezon.

Lucena is well-positioned to become a major economic hub in the CALABARZON Region. Aside from being the capital of the province, it is a gateway not only to the Bicol Region but also to the island provinces of Marinduque and Romblon. Nearby Pagbilao town is home to one of the largest power generating plants in the country. There is a plan to establish an economic zone in the city. With all these advatanges, there is no reason to overlook Lucena as a preferred investment site.

With enough available power from Pagbilao, heavy industries like iron and steel, metal fabrication, chemicals, shipbuilding, paper products, and automotive and parts are recommended. Small and medium enterprises, however, are the most viable businesses to put up such as the following:

• Mass housing projects
• medium-size commercial complexes
• hotels, resorts and amusement parks
• demonstration farms
• food establishments
• commercial poultry and hog raising
• production of dairy products
• production of high value commercial crops like malungay, mushroom, vegetables
• food processing such as meat packing, curing, and canning
• fish canning and deboning
• coffee processing
• consumer chemicals such as detergents and personal care prodicts
• essential oil and fragrances
• furniture and fixture
• electronics and electrical appliances
• technology-related ventures like business process outsourcing, graphic design, and software development
• financial services

1. Procincial Capitol
2. Lucena Cathedral
3. Perez Park
4. Quezon Museum

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