Category Archives: Promotion

The importance of an app cannot be underestimated anymore

It’s simple; if your business doesn’t have a mobile application then falling behind in your marketplace is the greatest possibility. Business mobile apps are becoming a key ingredient in the makeup of companies as the transition to doing business purely via the latest technological apparatus’ is in full swing.

Contacting a mobile app development company who can take care of your application by managing it, editing and updating it is something that your budget should make room for. We were initially apprehensive to do this because of the cost involved and we thought that we’d have to manage it ourselves which we wouldn’t have the time to do.

We first had a meeting with an iPhone app developer to walk us through the whole process and to discuss costs, time and all other areas to do with having an app produced. The man we met with was extremely impressive, very professional and delivered all the relevant information with plenty of clarity. He alerted us of all the costs including initial set-up cost, management fee and month-to-month fees as well as the time it would take to create the app from the back-end and how long until it became active.

Our budget isn’t huge but we thought that we had to cut some costs in other areas to make room for having an app. After hearing about the importance of apps and being provided with statistics that shows the positive correlation between having an app and profit, we decided to proceed with the idea.

There is a huge emphasis on apps these days with almost everyone having a smart phone whether it is an Android or an iPhone. Additionally, tablets are also compatible with apps and more and more businesses are transferring their operations to these amazing gadgets.

Promote Your Brand With Quality Promotional Items

Business is not only my work, but a passion of mine. I love to talk about it, discuss new and exciting ways to improve on it, and to learn from others. I am new-ish to blogging about it, but I do enjoy talking about it, so I thought why not blog about it. Let’s get a discussion going!

So I am a medium sized business owner. We have outlets in Sydney, Perth and Melbourne and expanding in the future is definitely on the cards. But the question I always ask myself is what am I doing, or not doing now that I could be doing better?

I recently decided to better market my company and get our image out there in people’s faces and to hopefully stick around in some people’s minds.

Promotional products were something I had been thinking about for a while now. I decided to do some research into it and have come up with some options. I wanted to invest in some promotional products that a) people would use b) was relevant c) was affordable.

When looking for promotional products in Sydney, it wasn’t hard to find a company or two that provided the service. But it was hard to find one that had a huge range of products to print on, at a high quality and at reasonable prices. No I was not asking too much!

The promotional items on offer range from pens and desk accessories to clothing items and novelty ideas. The range is extensive and I can almost guarantee you will find what you are looking for, and more.

I searched for promotional products in Sydney and promotional products in Perth and I am so glad I went with the hats. They were helpful, friendly on the phone and the quality was almost better than I expected. We are now return customers and regularly go back for more as our customers and outlet teams enjoy using the promo products. I love seeing my brand around on people’s hats and on pens. It’s a simple idea, but I think it’s an effective way to get the brand name out there. Thoughts on this as a marketing tool?