A first class municipality, Bauang is located in the central part of La Union Province. It is bounded on
the north by San Fernando City,
on the east by the municipality of Naguilian, on the south by Caba,
and on the west by the South China Sea. The town is situated 259 kilometers north of Manila. It has a total land area of 73 square kilometers and is politically subdivided into 39 barangays.
Bauang is traversed by the MCarthur Highway going all the way to Ilocos Norte while Naguilian Road going up to Baguio originates from this town.
Every other year, the Hongkong-Subic Regatta stop over here and is one of the most awaited events in Bauang.
The town is home to a large electrical power plant.
In 1590, Bauang was established as a settlement. It was in 1765 when it was recognized as a town of Pangasinan when La Union was not yet a province.
Bauang was one of the original twelve towns that formed La Union when it was created in 1850.
Considered as the beach capital of the north, Bauang offers opportunities in the tourism and recreation sector. Hotels, resorts, gaming and other
entertainment facilities are badly needed. Other industries to support tourism should also be developed.