Being the capital of Aurora Province, the town of Baler is the seat of the provincial government and the center trade and industry in teh province.
It was formerly called Kinagunasan. The historic Baler is home to the Baler Catholic Church where remnants of Spanish
fighters fiercely resisted American invasion until they finally surrendered on July 2, 1899.
Baler is located midway between the northernmost and sounthernmost part of the province. It is bounded on the
north by the town of Dipaculao, on the east by Baler Bay, on the south by San Luis town, and on the west by the municipality
of Maria Aurora. It is situated 232 kilometers northeast of Manila - a 7-hour drive via Nueva Ecija.
The town has a total land area of 92.5 square kilometers and is politically subdivided into 13 barangays.
Baler offers great opportunities in the production and processing of high value commercial crops such as root crops, fruits and vegetables.
Because there are many tourist attractions in the province, the town can be the site of tourism-related ventures like resorts, shopping and entertainment complexes.
Light industrial enterprises such as production of processed food, feed, and fashion items have bright prospects.